Module 1
Become intimate with the pledge
We will cover the following essential aspects: philosophy of the system, its structure, beneficiaries, online compliance platform, detailed review of the 95 criteria articulated around 7 key pillars, guidelines, auditor's expectations and support tools and templates made available.
Module 2
Accompany your customers
1. Train: Reviewing how to prepare and run the kick-off workshop, what material you should use, how do you execute and what should be the expected outcome.
2. Accompany: Guiding them during the journey, in particular the "Mid-term compliance check" (to assess advancement, advising and setting the deadline for the project), the final mock-audit, and what tool you should use for each step
3. Communicate: Learning how to work with the MarCom team (and culinary team) before and after the audit results are out. Reviewing of the toolbox, of existing touchpoints, and design of the Action Plan.
Module 3
Develop your market and grow the pledgers' community
Direct Sales:
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Define your market and targets, based on your existing network
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Promote the benefits of The PLEDGE and the value of your consulting support
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Adapt your selling techniques to individual targets to increase your sales rate
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Appropriate our commercial tools
Soft Tools:
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Build new fruitful partnerships with the local ecosystem of food waste solution providers
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Leverage on the possible bridges with Universities and Academics
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Share knowledge and resources through useful content marketing that you will share on social media
Reading/ Video Material
Why is Food Waste even a Problem
In this environmental video essay, we look at the problem of food waste.
"Food Waste causes Climate Change. Here's how we stop it.", Our Climate Change, 27 March 2020
Just Eat It
Documentary about Food waste.
"Delicious Entertainment - you'll never look at your fridge the same way again"
"Just Eat It", Peg Leg Films, 2019
The Story of Stuff
A 20-minute look at the underside of our production and consumption patterns.
"The Story of Stuff", The Story of Stuff Project, 22 April 2009
What a Waste
This video features insights from Malcolm Preston, Global Sustainability Leader at PWC.
"What a Waste", WBCSD, 2020
What's on Your Plate
How can we best meet every earth citizens need for healthy food facing our limited recources? Watch the documentary here.
"10 Billions - What's on your Plate?", imdb, 16 April 2015
Caffeinated
From seed to mug, coffee and the process by which it is created, has shaped the lives of thousands of individuals worldwide.
"Caffeinated", filmbuff, 2015
Food and the
Circular Economy
Changing our food system is one of the most impactful things we can do to address climate change.
"Food and the Circular Economy", Ellen Macarthur Foundation, 2017
Challenges and Trends of quantifying Food Loss and Waste
Understanding the concept of food loss and waste is straightforward
"Briefing Note: Product loss and resource efficiency - challenges and trends of quantifying food loss and waste", WBCSD, 2020
Food Waste Trends Survey 2019
We need to talk about...
Citizens behaviours, attitudes and awareness around food waste.
"Food Waste Trends Survey 2019", WRAP, 24 January 2020
The Business Case for Reducing Food Loss and Waste
Analysis of the financial impacts of food loss and waste reduction efforts conducted by a country, a city and numerous companies.
"The business case for reducing food loss and waste", WBCSD, 2020
Before the Plate
A documentary about the questions, the stories and the people behind where our food comes from and how it gets to our plate.
"The Film Before The Plate", Dylan Sher & Sagi Kahane-Rapport, 2020
Wasted! The Story of Food Waste
An entertaining documentary that takes you around the world, showing the tons of food that gets thrown away.
"Wasted! The Story of Food Waste", Amazon, 2017
The Science of Persuasion
This animated video describes the six universal Principles of Persuasion that have been scientifically proven to make you most effective.
"The Science of Persuasion", influenceatwork, 26 November 2012
Reducing Food Loss and Waste
This paper talks about the amount of loss and waste, approaches for reducing it, and recommends how to move forward on this issue.
"Reducing Food Loss and Waste", WRI, 2013
Overcoming Resistance to the Measurement of FLW
This FLW Standard facilitates the quantification of FLW and encourages consistency and transparency in the reported data.
"Overcoming Resistance to the Measurement of FLW", Food Loss + Waste Protocol, December 2019
Meet your fellow participants:
Wyatt Ball
Independent
Elizabeth Yorke
Edible Issues
Christine Effendy
AMC Consult
Marion Merveilleux du Vignaux
Travel Etc
Aline van der Meulen
Independent
Chris Jones
Independent