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Module 1
Become intimate with the pledge™
We will cover the following essential aspects: philosophy of the system, its structure, beneficiaries, online compliance platform, guidelines.
Module 2
Deep dive into the criteria
Detailed review of the 95 criteria articulated around 7 key pillars. Examples of evidence will be shown during the session, as well as indications of how to implement effective changes in the restaurant’s operations.
Module 3
Accompany your customers
1. Train: Reviewing how to prepare and run the kick-off workshop, what material you should use, how do you execute and what should be the expected outcome
2. Accompany: Guiding them during the journey, in particular the “mid-term compliance check” the final mock-audit, and what tool you should use for each step
3. Communicate: How to communicate, to learn how to work with the MarCom team
Module 4
Develop your market and Grow The PLEDGERS’ Community
Direct Sales
• Define your market and targets, based on your existing network.
• Promote the benefits of The PLEDGE™ and the value of your consulting support. •Adapt your selling techniques to individual targets to increase your sales rate.
• Appropriate our commercial tools
Soft Sales
• Built new fruitful partnerships with the local ecosystem of food waste solution providers.
• Leverage on the possible bridges with University and academics.
• Share knowledge and resources through useful content marketing that you will share on social media.
Reading/ Video Material
Why is Food Waste even a Problem
In this environmental video essay, we look at the problem of food waste.
"Food Waste causes Climate Change. Here's how we stop it.", Our Climate Change, 27 March 2020
Just Eat It
Documentary about
Food waste.
"Delicious Entertainment - you'll never look at your fridge the same way again"
"Just Eat It", Peg Leg Films, 2019
The Story of Stuff
A 20-minute look at the underside of our production and consumption patterns.
"The Story of Stuff", The Story of Stuff Project, 22 April 2009
What a Waste
This video features insights from Malcolm Preston, Global Sustainability Leader at PWC
"What a Waste", WBCSD, 2020
What's on Your Plate
How can we best meet every earth citizens need for healthy food facing our limited recources? Watch the documentary here.
"10 Billions - What's on your Plate?", imdb, 16 April 2015
Caffeinated
From seed to mug, coffee and the process by which it is created, has shaped the lives of thousands of individuals worldwide.
"Caffeinated", filmbuff, 2015
Food and the Circular Economy
Changing our food system is one of the most impactful things we can do to address climate change.
"Food and the Circular Economy", Ellen Macarthur Foundation, 2017
Challenges and Trends of Quantifying Food Loss
Understanding the concept of food loss and waste is straightforward.
Product loss and resource efficiency, WBCSD, 2020
Food Waste Trends Survey 2019
We need to talk about... behaviors, attitudes and awareness around food waste.
"Food Waste Trends Survey 2019", WRAP, 24 January 2020
The Business Case for Reduce Food Waste
The financial impacts of food waste reduction efforts conducted by a country, city and numerous companies.
"The business case for reducing food waste", WBCSD, 2020
Before the Plate
The questions, the stories and the people behind where our food comes from and how it gets to our plate.
"The Film Before The Plate", Dylan Sher & Sagi Kahane-Rapport, 2020
Wasted! The Story of Food Waste
An entertaining documentary that takes you around the world, showing the tons of food that gets thrown away.
"Wasted! The Story of Food Waste", Amazon, 2017
The Science of Persuasion
We need to talk about... behaviors, attitudes and awareness around food waste.
"Food Waste Trends Survey 2019", WRAP, 24 January 2020
Reducing Food Waste and Loss
The financial impacts of food waste reduction efforts conducted by a country, city and numerous companies.
"The business case for reducing food waste", WBCSD, 2020
Overcoming Resistance to Measuring FLW
This FLW Standard facilitates the quantification, consistency, and transparency in the reported data.
"Overcoming Resistance to the Measurement of FLW", 2019